Go Daddy will use its annual Super Bowl commercial to promote .CO domains name next month on television’s biggest annual audience in US.
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Big name Go Daddy’s girl such as Danica Patrick, Jillian Michaels will be in commercial and an other new girl will be revealed in an ad air during the game Super Bowl Sunday.
Go Daddy did not share how much it spent on this commercial but reports estimated that 30-seconds of airtime cost about $2.5 million last year.
The .co domain have has about 600,000 registered names worldwide since it launched for general public registration in July, 2010.
Some of single letter .CO domain names are already developed for URL shortener including Twitter’s t.CO, Go Daddy’s x.CO, and Overstock.com’s o.CO. Overstock.com acquired o.CO for $350,000.00 and e.CO sold for $81,000.00 at a charity auction in June.
.CO is the country code top-level domain assigned to the Republic of Colombia and it is administered by .CO Internet S.A.S.